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share thisYou would be hard-pressed to read anything on higher educational technology these days without seeing a mention of social media in learning. Social learning is the latest buzzword, and that was certainly evident at EduCause2011, which I attended two weeks ago. Yet social learning means a lot more than using social media as an add-on or afterthought; it is a learning paradigm with a lot to teach us.
Soon after EduCause, I came across a 2009 white paper by the Frank Ganis with the Gilfus Education Group called, “Social Learning Buzz Masks Deeper Dimensions.” This analysis of social learning put current efforts to push social media into education in a better context. Though we think of social learning as a new phenomenon, sparked by social media and web 2.0 tools, models of social learning have existed since the early 1900s.
Hence, it becomes fairly obvious that social learning isn’t about the social media technology embedded in a LMS. Social learning is a process; therefore it is about how learning is structured and how learning behaviors in groups are encouraged by instructors. According to Ganis, social learning is simply learning that happens in a social group and the process that learners use to modify their understandings based on others’ behaviors.
Ganis points out that the term “social learning” is often falsely applied to educational technology solutions or web 2.0 tools. Social media and web tools may be efficient for creating several feedback cycles between individuals in a group, and very useful for back-and-forth exchanges faster than ever imaginable, but the technology alone is not what makes social learning. Ganis reports, “The term “social learning’ should not be used to describe learning platforms which simply include social media capabilities, but the movement is more precise if labeled “Social Technology in Learning.”
Like Ganis, I am a strong believer in the promise of education technology and social learning. He is on-target when he says, “Creating a well-crafted social learning platform would most likely require a deeply collaborative effort among a group of technology experts, educators, social learning theorists, psychologist, sociologists and students.” All of these minds have to come together to implement what Ganis sees as the foundational elements of social learning, such as effective academic measurement tools, seamless user experience and interface design in informal and formal settings, and performance rewards.
Sound familiar? All of us in the LMS industry have seen the effectiveness of this in action: the right mix of experts working together to create a multi-faceted tool that is by it’s nature social. Add-on tools simply cannot create the same social ecosystem as educational technology that is social from the ground up.
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